We've already discussed how actors can (and should) color brand themselves for increased recognition, so let's look at the next best way to build our personal branding kit.
If you want to easily brand your social media, make all of your banner graphics look the same. You can transfer that design to all of your post graphics as well.
According to Bop Design, "A consistent brand is essential. Humans by nature crave consistency."
This information can help you not only build your audience, but leave an impression that casting directors will remember.
So let's look at how to create a social banner. Remember, you're creating one design and reusing that same design across all of your social platforms.
Canva is without-a-doubt my favorite way to create graphics.
Not only do they provide the correctly sized templates for almost every social platform, they also offer a ton of graphics for free, and most paid graphics are only a $1.
I've consistently created graphics for free with Canva for a few years now.
They also have free training tutorials that are super user friendly.
PICK A BACKGROUND
Once you've picked your color palette, it will be easier for you to create graphics.
Your background can be a solid color, a pattern, or a photo.
If you use a solid color or a pattern, I suggest making either your power color.
If you use a photograph, it needs to be your headshot.
Canva will have free designs available once you choose your template (i.e. Facebook Cover), but I suggest personalizing those since a majority of people use the free templates.
PLACE YOUR PHOTO
Your headshot needs to make an appearance in your banner if you're not advertising another offer or service.
If you don't use your headshot as your background, then be sure to place it in your banner photo elsewhere.
Canva offers free photo frames in various shapes.
TYPE YOUR NAME
There are a number of free fonts available, including graphic fonts.
Feature your name somewhere in the banner.
Remember to update the colors to your branded color palette.
There's also a menu for Shapes. Grab one and add it to your graphic for a more personalized vibe.
I've created three graphics to get your creative juices flowing. Feel free to use one of these designs if you like.
The file download is available below the graphic.
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Learn more about the full Actor Boss Branding course here.
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If you continue to ignore the business and marketing side of acting, it won't just go away. Your personal brand is more important than ever in a world where producers, brands, and fans demand transparency and consistency. Start building your personal brand package today. Get your free Actor Boss Branding download here.