While it's true that you can network just by using your Facebook profile, it's still crucial for actors to have a Facebook page for a number of reasons:
Here's a lesson from one of my courses:
FACEBOOK POSTING TIP 1: POSTING TOPICS
So let's dig into these key tips for your fan page! You need to rotate 3-5 topics in your posts.
One of those topics should be about your actor's life. Notice I said ONE, not all of them.
Users go to Facebook to learn about a person, so if you only post about your acting, it feels like there's a giant brick wall between us stopping me from learning more about you.
Now in regard to your actor's life posts, you most likely won't have a new booking to post about everyday, so use this list of ideas:
FACEBOOK POSTING TIP 2: POSTING FREQUENCY
Facebook just announced some big changes, and they probably will again in the future.
Back in the day we were told to post 1-3 times per day.
Now, since Facebook is running out of space in the newsfeed, experts say we should only post 1-3 times per week. Less is more.
This creates more "room" in the Facebook feed, which will hopefully translate to more of our audience seeing our posts. In summary, quality trumps quantity, so be sure to add value in your posts to increase engagement.
The best ways to currently increase engagement include live videos, using messenger bots for auto-replies, and polling your audience with a fun graphic. Just be sure to avoid engagement bait.
It's important that you drive engagement with strangers on your Facebook Page so you can attract your most loyal fans before moving the relationship off of social media, not just with friends and family on your personal profile.
FACEBOOK POSTING TIP 3: POSTING ATTRIBUTION
Be sure to post as your page and not your profile. There's a difference!
This is especially true when you comment on or like posts on another page (not profile).
When interacting on another page, you can change your post attribution from your personal profile to your page so it looks like your page is commenting on a post.
This will send traffic back to your page if someone hovers over your name.
Here are the top reasons to interact as your page instead of your personal profile:
IMPORTANT NOTE: You should download the Pages app to make sure you're always posting and commenting as your page via mobile.
If you want to market yourself better, Facebook is the best place to do it. It's free, and it still reigns as the social media king of the world.
With around 2 billion users as of 2017, there's no better place to build a fanbase.
I recommend that you look for training from a variety of sources: casting directors, other actors, and Facebook experts.
Here's what reputable industry sources have to say about social media:
"I know firsthand that producers, studios, and networks can and do go through your social media." -Casting director Marci Liroff via Backstage | ET, Indiana Jones, Mean Girls
Before you start posting on social, it's important to build your personal brand so your voice remains consistent, which will allow you to attract crazy loyal fans and followers.
Personal Branding is the first stop on your Actor Boss Roadmap, which you'll find in your Actor Boss Academy. It's free on my site with no signup necessary.
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If you continue to ignore the business and marketing side of acting, it won't just go away. Your personal brand is more important than ever in a world where producers, brands, and fans demand transparency and consistency. Start building your personal brand package today. Get your free Actor Boss Branding download here.