Today we'll discuss a research technique that will make you look like a smarter actor at your next commercial audition or shoot.
Watch this video or read the outline below so you don't make the mistake I made on set during my Audi shoot.
video outline available below
Okay actors today I'm gonna tell you how to avoid a major mistake that I made because I don't want this to happen to you, but at least I learned from it and now I know for future shoots.
So specifically with commercials, those are typically for major brands that will have some type of social media presence, and you should research their social platforms, specifically Pinterest.
Here's why: when I was on the commercial shoot for the car company Audi, they asked us to improv lines, or we had some scenarios where they said, "Okay, just talk about whatever."
Well I brought up some topics, and they said, "No not that. Don't talk about that." (The topic in question was work, but the commercial was about a couple taking a break from life to go all-roading in their new car.)
Well it dawned on me in the middle of the shoot that if I had looked at their Pinterest, I would know the topics that were important to their brand, and more specifically, important to their customer, who I was representing in that shoot.
So if you check out Pinterest, just simply look at the their pinboard titles.
Pinterest is the easiest way to do that because typically the titles will give you some kind of idea regarding their customer base, which you are most likely representing in a commercial audition or a commercial shoot.
Then that way you're covered if you ever need to improv any lines.
Now maybe not every company has a Pinterest, but I bet you money they have a social media platform of some kind, so you can probably find that information out there especially in videos or photo albums.
You may even be able to look at what customers are commenting on their page. It may not be on their actual feed, but there's typically a way that you can scroll and look at the customer comments, and you can see the types of questions they're asking or the types of posts that they're sharing.
Which posts are getting shared the most? That will really give you insight on what's important to the brand or what's important to the brand's customer, and therefore you will be more equipped on set.
Go back and research the social media platforms of any brands you've auditioned for to test your research skills. What topics could you improv on based on what you find?
Comment below let me know if you have any other ways to research that have
worked out for you, or if you've had any similar situations on set and how you
PIN THIS POST:
These products may be based on viewer interest. Therefore, I cannot personally endorse all of the products shown as I do for the products linked in my posts.
If you continue to ignore the business and marketing side of acting, it won't just go away. Your personal brand is more important than ever in a world where producers, brands, and fans demand transparency and consistency. Start building your personal brand package today. Get your free Actor Boss Branding download here.