Let's take a deep dive into personal branding.
Simply put, your personal brand is YOU.
But what the heck does that mean, and how do we stay consistent?
FIRST, WHY HAVE A PERSONAL BRAND?
"Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations..." - Inc.com
Lucky us! Actors are people. This means we have a distinct advantage to building our brands because they're automatically personal.
SECOND, WHAT IS A PERSONAL BRAND?
Remember when I said your personal brand is YOU?
Let's dig into this idea a little further.
"Personal branding isn't about coming up with a complicated strategy. Rather, it's about knowing who you are and what you stand for, and then finding ways to make that visible." -Forbes.com
This means we need to become more self-aware.
HOW DO ACTORS CREATE A PERSONAL BRAND?
Essentially, we need to put down who we are on paper, and then decide what aspects of us we want to share with the world.
Digging into who you are on a deeper level can be tough.
Sharing those aspects of yourself can be even tougher.
What if we get rejected?!
Can I tell you a secret?
You WANT people to reject you--in life and in the casting process.
Let me splain.
We absolutely 100% cannot make everyone in the world like us--no matter who we are. Ok, maybe if we're Paul Rudd.
But if you happen to NOT be Paul Rudd, then know that there are people out there that totally get you, and it's better to give your energy and attention to them.
How do we apply this to the casting process?
The short answer is that I'm not always a good fit for a role, which means that role wouldn't be worth it to me in the long run anyway.
I have to trust the casting director's gut if they decide I'm not a good fit for the role.
I also need to trust my gut if I feel like a role isn't right for me.
I'm not promoting that we should consider ourselves "better" than a role, but rather learn to live with the idea that some roles just aren't meant for us.
The same is true for your fans and followers.
You're perfect for some people, and straight up wrong for others.
Who wants to hang out with people that don't like them?
So let's boldly be ourselves knowing that we'll have haters no matter what.
So now that we understand personal branding a little better, let's go deeper.
We need to brainstorm who we are and write it down on paper--with a pen or a pencil.
I promise that you'll get more clarity if you actually write out the answers to these five questions.
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If you continue to ignore the business and marketing side of acting, it won't just go away. Your personal brand is the foundation of your acting business. Start building your personal brand package today. Read my post Personal Branding Brainstorm for Actors to learn more.