My thank you cards get thank you's, so I want to teach you how to write kick-butt thank you cards that make you more memorable.
After I sent my last thank you to my agent, she wrote back saying, "You're a JEWEL!"
Say what?! Nobody's ever called me a jewel before.
However, there are three common mistakes actors make when writing thank you cards, so let's make sure you're avoiding them.
That's assuming you're writing them. You are writing thank you cards, right?
MISTAKE #1: CARD BRANDING
What card designs are you naturally drawn to in the store?
Be intentional about finding thank you cards that fit your branding.
If you love bold geometric prints, then don't send a card with vintage florals that makes you want to vomit.
Pick something that represents YOU. If you love a design, but it doesn't say thank you on the front, that's ok!
Pickup every card design that grabs your attention in the store before narrowing down to your favorite.
MISTAKE #2: ASKING FOR SOMETHING
Thank you cards are about the recipient, not about you.
Please, please, please avoid passively or actively asking for anything in your card. For example, "I really hope we work together again."
This seems nice, and maybe you genuinely like the person you're writing to, but it places an unnecessary expectation on the recipient to work with you again or else be guilty of not liking you.
We want our thank you cards to make people feel appreciated, not guilty.
Focus on them, not something you want from them.
MISTAKE #3: TIMING IS EVERYTHING
A lot of actors don't write thank you cards, which is unfortunate.
We need to avoid looking ungrateful by never writing thank you's.
Remember that everyone in this business is working their tails off, and they may not get a lot of appreciation for it.
I've seen a teenager show her butt in a casting office to an established actor that she had mistaken for an admin because he volunteered to help the casting office on a very busy day.
(Even if he was an office admin, they work hard, too.)
On the flip side, we need to avoid looking desperate by writing too often.
Some actors = overkill.
There's no need to write a thank you to casting or your agent every single time you get called in for an audition. Save those thank you's for major events in your career.
So what SHOULD you do to write great thank you cards?
When I first started writing them, I felt like I could write to three different people, but say the exact same thing.
I've since learned how to personalize them in a way that makes the recipient feel appreciated and valued, and I want to teach you to do the same.
I had a director take the time to email a response to my thank you card and say that he'd love to work with me again. This works better than mailing out your headshots!
Check out my download Actor Boss Thank You Cards for my fill-in-the-blank thank you card templates that will help you personalize your cards in a way that builds a long-term connection. You'll also get a bonus on everything you need to know about including gifts.
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If you continue to ignore the business and marketing side of acting, it won't just go away. Your personal brand is the foundation of your acting business. Start building your personal brand package today. Read my post Personal Branding Brainstorm for Actors to learn more.